Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

As a privately owned company we are close to our costumers. We understand that you depend on the reliability of your pumps and suppliers. Close contact with our clients and end users is therefore one of our key values.